Is your blog making you as much money as it should be? While it’s true that Adsense earnings are directly related to your traffic, it’s also about ad size, ad placement, and targeting your ads. Experimenting with different setups is the best way to increase your Adsense earnings right away.
You get three ad spaces on your blog for Adsense. That doesn’t mean you have to use all three, or that using all three will make you more money, but they’re available to use. Ads above the fold are going to generate more clicks than ads below the fold do. Above the fold is your prime real estate, so that’s where you put the important stuff.
Placement is vital to your success (and income!). Test having ads at the top of your blog, before the content but after the menu bar, on the sidebar. For example, through testing we found that on one of our niche blogs, just having one ad above the fold before the post was our sweet spot.
Keep testing. Try using a large rectangle (336×280), with a white background (or whatever color your site’s background is). This ad looks like most web-links do, so visitors are more likely to click on them.
If you are using a mobile responsive theme on your blog (and I hope you do!), your best bet is to use the new Adsense responsive ad unit. This ad will automatically resize depending on your reader’s mobile device. The key to success with ads is making them blend in with your website as much as possible. You don’t want flashy ads – that will scare everyone off.
You always hear that “content is king” when it comes to blogging. This is true when it comes to ad placement as well. The more content-rich pages you have, the more targeted ads you’ll have – which means more people will click. More clicks, more moolah!
Tip: Build content around what your readers want to see. You don’t need to change your values or your voice, just pay attention to the keywords that you rank well for (or have the potential to rank well for) and use them. Also, run a google search with the keyword you want to use and look for ads. If there are no ads, it means that keyword won’t generate much income.
Watch your analytics. Link your Adsense account to your Google Analytics. Don’t obsess – it’s so easy to do – just watch. Check in every few days or so, to see how things are doing. How long are your viewers sticking around? Which pages are they visiting?
Install the Google Chrome Extension Google Publisher and study your post page analytics that you can find right at your fingertips. Run a test! Then run another test! Test colors, ad placement, size, and even rotate the ads so you can see which is doing better. Some bloggers run split tests where they show certain ads to half of their visitors, and other ads to the other half. However you prefer to do it, you need to run some type of side-by-side so you can compare and see which ones do better.
When it comes to making money with Adsense (and other ad networks), it’s a simple numbers game. Get your numbers up (increase your traffic), and keep people on your blog for as long as possible. When your readers trust you, you make more money!