Lesson 2: Diversification Is The Name Of The Game

Diversification Is The Name Of The Game

First of all, it’s super inspiring to welcome an additional 22 blogs to the Matrix. One thing I’ve really noticed is that some bloggers have more than four different income streams. This is key, if you ask me. In our realm, most of us count with sponsored content as our primary way to make money.

What I’ve learned from the most successful bloggers on the Blogging Income Report Matrix is that the rely on multiple income streams for their monthly income.

And that’s where I want to point your attention to. Have you tried ads? Sit down to prepare an editorial calendar with post ideas that can incorporate affiliate links (disclosed of course)? Prepared an ebook for sale? All these are viable ideas to monetize your blog!

My challenge to you is to think what topics you can blog about as perhaps a series that you can incorporate one new income stream.


Other lessons in this series:

Lesson #1: Growing Requires Patience

Lesson 1: Growth Requires Patience

It’s very inspiring to see all the blogs that are reporting income. Lesson #1:  growth requires patience.

I’ve been working on the Blogging Income Reports Matrix for the past couple of weeks. It’s very inspiring to see all the blogs that are reporting income. Lesson #1:  growth requires patience.

As of May 29, we have 72 blogs. The one common denominator is their consistency and patience. Some of these people have been blogging for at least 4 years. Heck, I’ve been at it for five and a half with no end in sight. I truly love this “laptop lifestyle”.

As you chose the topics you want to write about and explore to attract readers and customers to your blog keep plugging along. Consistency is the magic word. For real! When people know what to expect the stick around.

How would you feel if you didn’t know when the next episode of 24 or Dancing With The Stars comes on? That would be a recipe for disaster for the producers of the show that are looking forward to make a profit from the show. Same idea with blogging. If have to set those expectations with your readers and build your community.

Inside The New Revenue Lab: Declaring Your Vision


We are just days away from the six months left in the year mark. Incredible, isn’t it!

I admit that income reports mesmerize me. After having a conversation with other multicultural bloggers it sparked or better yet gave me the push that I needed to start sharing this kind of information.

The plan is to start reporting income for two projects I’m just bringing up from the back burner and share with you what tactics and strategies are working and which ones are not. One of the projects is a lifestyle blog and the other one is to create an authority niche blog.

Welcome to the Revenue Lab!

This week it’s all about setting our intentions + plan of attack to the next six months. I don’t know about you but I need to use a GPS every time we drive to a new destination. The vision statement is just like setting your GPS for your blog.

I’m not even thinking about monetization… just yet.

The vision statement is like the secret sauce that will guide your actions. It must answer these questions:

  • Why are you in business?
  • What’s your primary purpose?
  • Who are we here to serve?
  • How are you going to help people?
  • What you will never do? (Non-negotiables)
  • What you will always do?

Let’s do this:

Here’s a script you can use to get you started:

__[Your Blog Name]____ helps/creates/bring __[What's your primary purpose]____ for people who __[Who are you going to serve]____.

To never lose sight of this goal, we will never __[Your non-negotiables]____.

__[Your Blog Name]____ will __[What you will always do?]____.

Empire Building With Your Target Audience In Mind

I cannot remember when was the first time I heard the phrase “empire building,” but I love it + that is going to be my goal for the rest of 2014. By the way, can you believe that we are like 6 months 2 weeks away from the end of the year? That’s insane!

Now it’s the perfect time to review your 2014 goals, make changes and adjustments or just pivot. This time is also perfect to redefine or have a better grip of what you want to target audience to be. The more specific you are the better.

In my case for this blog, just wanting to serve Latinas is not specific enough. My mission is to help Latinas between the ages of 30-45 that want to use blogging as part of their business model to build their own empire. They live in the US, most likely on the East Coast, and need help as they are not confident in their tech-y and SEO skills.

When you go specific, and we’ll talk about this more, it allows you to better keep in touch through your writing with the audience you want to serve.

Going forward I’m planning to share with you tactics, tools, and strategies that have worked for me to bring supplemental income to our family.

Let the journey begin!

The most important first steps for your blog

medium_441037582I remember like it was yesterday the day I hit the “publish” button for the first time. It was five years ago. Back then, all I had was my passion to help others and a few ideas about what to write.

A wrote every day. For months. After a couple of months and taking a look at my analytics there was barely anybody reading my posts. It was so puzzling! disappointing! And then it hit me, I needed to figure out the most important first steps for the blog.

Establish the purpose of your blog

It’s important to establish the purpose of your blog. Do you want your blog to be your creative escape? Do you want to polish your writing to get freelance gigs? Do you have a product or service you want to sell?

These are questions that although you might not want to answer right away, they will help you give some structure to your blog.

Define your personal brand

How do you want to be perceived by your readers? What values do you want for your blog? Of course, write from the heart, be transparent and authentic! These traits will help you define your brand.

Write and help your ideal customer or reader

This is the one step that took me the longest to figure out. At first, it was almost a fight with myself because it felt so close minded. It took me a read to Stephen King’s (one of my favorite authors) On Writing (aff) to learn that my writing hero had created an ideal reader. By the way, did you know his wife is his ideal reader, when he writes he’s thinking in what is going to scare her!

Asking yourself questions like these will help you hone in your ideal customer or reader: How old is she (or he)? What does she look, sound, and act like? Is she married? Where does she live? Where does she work? What does she do for fun?

Let’s do this!

Today, I want you to take 10 minutes and pen & paper (or a new page on Word) and answer the questions:

How old is she (or he)? What does she look, sound, and act like? Is she married? Where does she live? Where does she work? What does she do for fun?

This will give you the framework to write your posts. Think of him or her when you are writing them.

Share time!

If this post hit home with you, please share it with your friends and followers. (I’ve got a lovely array of buttons and social media outlets for you to choose from!)

FeedBurner alternatives for your list building efforts

www.public-domain-image.com (public domain image)

Google Reader will be saying its last good bye on July 1st. This means you might be a little nervous of losing the email subscribers that you have worked so hard to get.

Steps to move from FeedBurner

1) First thing you need to know is to use:

WordPress blogs: http://www.yourblog.com/feed

Blogger blogs:  http://yourblog.com/feeds/posts/default

as your new feed URL. What’s the point in still using http://feedburner.com/yourfeed if we don’t know when it will go away.

2) Second, you need to pay a visit to your FeedBurner Dashboard click on your Feed Name (it will be bold blue text)

  • click on the Publicize tab
  • click on Email Subscriptions link
  • click on Subscription Management link
  • click on View Subscribers details
  • Click on Export CSV

That will download a file which you’ll use to setup your service with another company.

The third step is deciding what RSS-to-email service to use.

What I did

For my main blog, I decided to go with MadMimi almost a year ago. (And yes, love them so much I’m using my affiliate link) It was a pretty painless process to move my subscribers. The one detail is, you will get an email and/or phone call asking how you obtained those subscribers since obviously they don’t want to spam anybody. Once, you get this “clearance” you’ll be ready to go! To give you an idea, I’m on the $42 plan which cover my almost 10,000 subscribers. If you have let’s say 500 then your price is about $13.

Their pricing is very generous (read, cost effective!) Their free plan lets you send up to 12,500 emails to up to 2,500 subscribers a month. That’s like emailing 416 subscribers once a day monthly for free.  Here you can read more about their service.

Free RSS-to-email option

For WordPress blogs, there is a free “no frills” option. My recommendation is using Jetpack. One of their offerings is email subscription service. You will be able to see the number of readers and download their emails, but that’s about it. When it comes to customization it is pretty much alike FeedBurner in that you won’t be able to do much.

Paid RSS-to-email options

OK, let’s say you need something different than Madmimi. There’s:

Final Thoughts

I started with Mailchimp, which is not bad at all, but when my email subscriber list exploded, MadMimi (again, love them so much I’m using my affiliate link) was a better option for my wallet. I’m a very cost-conscious gal and my reasoning was why pay more. Don’t get me wrong, I do miss a few bells and whistles from Mailchimp like their A/B testing or their template gallery however, when it’s time to get help from customer service, MadMimi is spectacular.

Want to read more, check this post by The Crazy Egg team.

I must warn you because I don’t want you to get mad. You WILL lose email subscribers. Most of the ones I lost were bad emails (probably closed accounts), and people that forgot they were subscribed in the first place. After that, the email subscriptions started to grow again. Now, I have better grasp of what content my readers like and using their analytics I can sell advertising space or communicate special promos just for them.