Google Reader will be saying its last good bye on July 1st. This means you might be a little nervous of losing the email subscribers that you have worked so hard to get.
Steps to move from FeedBurner
1) First thing you need to know is to use:
WordPress blogs: http://www.yourblog.com/feed
Blogger blogs: http://yourblog.com/feeds/posts/default
as your new feed URL. What’s the point in still using http://feedburner.com/yourfeed if we don’t know when it will go away.
2) Second, you need to pay a visit to your FeedBurner Dashboard click on your Feed Name (it will be bold blue text)
- click on the Publicize tab
- click on Email Subscriptions link
- click on Subscription Management link
- click on View Subscribers details
- Click on Export CSV
That will download a file which you’ll use to setup your service with another company.
The third step is deciding what RSS-to-email service to use.
What I did
For my main blog, I decided to go with MadMimi almost a year ago. (And yes, love them so much I’m using my affiliate link) It was a pretty painless process to move my subscribers. The one detail is, you will get an email and/or phone call asking how you obtained those subscribers since obviously they don’t want to spam anybody. Once, you get this “clearance” you’ll be ready to go! To give you an idea, I’m on the $42 plan which cover my almost 10,000 subscribers. If you have let’s say 500 then your price is about $13.
Their pricing is very generous (read, cost effective!) Their free plan lets you send up to 12,500 emails to up to 2,500 subscribers a month. That’s like emailing 416 subscribers once a day monthly for free. Here you can read more about their service.
Free RSS-to-email option
For WordPress blogs, there is a free “no frills” option. My recommendation is using Jetpack. One of their offerings is email subscription service. You will be able to see the number of readers and download their emails, but that’s about it. When it comes to customization it is pretty much alike FeedBurner in that you won’t be able to do much.
Paid RSS-to-email options
OK, let’s say you need something different than Madmimi. There’s:
I started with Mailchimp, which is not bad at all, but when my email subscriber list exploded, MadMimi (again, love them so much I’m using my affiliate link) was a better option for my wallet. I’m a very cost-conscious gal and my reasoning was why pay more. Don’t get me wrong, I do miss a few bells and whistles from Mailchimp like their A/B testing or their template gallery however, when it’s time to get help from customer service, MadMimi is spectacular.
Want to read more, check this post by The Crazy Egg team.
I must warn you because I don’t want you to get mad. You WILL lose email subscribers. Most of the ones I lost were bad emails (probably closed accounts), and people that forgot they were subscribed in the first place. After that, the email subscriptions started to grow again. Now, I have better grasp of what content my readers like and using their analytics I can sell advertising space or communicate special promos just for them.