Welcome to the first Tune Up Your Blog Video!
Is your blog making you as much money as it should be? While it’s true that Adsense earnings are directly related to your traffic, it’s also about ad size, ad placement, and targeting your ads. Experimenting with different setups is the best way to increase your Adsense earnings right away.
You get three ad spaces on your blog for Adsense. That doesn’t mean you have to use all three, or that using all three will make you more money, but they’re available to use. Ads above the fold are going to generate more clicks than ads below the fold do. Above the fold is your prime real estate, so that’s where you put the important stuff.
Placement is vital to your success (and income!). Test having ads at the top of your blog, before the content but after the menu bar, on the sidebar. For example, through testing we found that on one of our niche blogs, just having one ad above the fold before the post was our sweet spot.
Keep testing. Try using a large rectangle (336×280), with a white background (or whatever color your site’s background is). This ad looks like most web-links do, so visitors are more likely to click on them.
If you are using a mobile responsive theme on your blog (and I hope you do!), your best bet is to use the new Adsense responsive ad unit. This ad will automatically resize depending on your reader’s mobile device. The key to success with ads is making them blend in with your website as much as possible. You don’t want flashy ads – that will scare everyone off.
You always hear that “content is king” when it comes to blogging. This is true when it comes to ad placement as well. The more content-rich pages you have, the more targeted ads you’ll have – which means more people will click. More clicks, more moolah!
Tip: Build content around what your readers want to see. You don’t need to change your values or your voice, just pay attention to the keywords that you rank well for (or have the potential to rank well for) and use them. Also, run a google search with the keyword you want to use and look for ads. If there are no ads, it means that keyword won’t generate much income.
Watch your analytics. Link your Adsense account to your Google Analytics. Don’t obsess – it’s so easy to do – just watch. Check in every few days or so, to see how things are doing. How long are your viewers sticking around? Which pages are they visiting?
Install the Google Chrome Extension Google Publisher and study your post page analytics that you can find right at your fingertips. Run a test! Then run another test! Test colors, ad placement, size, and even rotate the ads so you can see which is doing better. Some bloggers run split tests where they show certain ads to half of their visitors, and other ads to the other half. However you prefer to do it, you need to run some type of side-by-side so you can compare and see which ones do better.
When it comes to making money with Adsense (and other ad networks), it’s a simple numbers game. Get your numbers up (increase your traffic), and keep people on your blog for as long as possible. When your readers trust you, you make more money!
Welcome to out first income report!
Here, you’ll find how our new projects are doing. This month we are just highlighting one of our web properties that after being pretty much stagnant it has now become a lifestyle blog where I plan to write about my journey to getting fit as well as have contributing writers to talk more about running and healthy foods.
For now, we are exploring three income streams on niche site #1: ads, affiliate products and working with blogging networks (which I’ll talk more about them in another post).
Niche site #1
Ad networks: $12.22
Blogging Networks: $100
Niche site #2
No income yet.
Total for June: $112.22
Web Hosting: $23.00
Thoughts on what went on July:
We are going to keep exploring blogging networks. I’m from the school of thought that you should monetize early rather than later. It sets the expectation that I should be paid for my efforts and the hard work that goes into sharing quality content with my readers. This post from the decor8 blog should be the anthem for
For expenses, I’m not counting my time just yet. I’ll start counting my hours starting on the 15th to give you a better idea. I’ve been reading tons of income reports for the BIR Matrix (Blogging Income Reports) with plenty of golden nuggets that I’m looking to experiment with and report back the outcomes.
Now is time to stop thinking and strategizing and time to take action!
First of all, it’s super inspiring to welcome an additional 22 blogs to the Matrix. One thing I’ve really noticed is that some bloggers have more than four different income streams. This is key, if you ask me. In our realm, most of us count with sponsored content as our primary way to make money.
What I’ve learned from the most successful bloggers on the Blogging Income Report Matrix is that the rely on multiple income streams for their monthly income.
And that’s where I want to point your attention to. Have you tried ads? Sit down to prepare an editorial calendar with post ideas that can incorporate affiliate links (disclosed of course)? Prepared an ebook for sale? All these are viable ideas to monetize your blog!
My challenge to you is to think what topics you can blog about as perhaps a series that you can incorporate one new income stream.
Other lessons in this series:
Lesson #1: Growing Requires Patience
I’ve been working on the Blogging Income Reports Matrix for the past couple of weeks. It’s very inspiring to see all the blogs that are reporting income. Lesson #1: growth requires patience.
As of May 29, we have 72 blogs. The one common denominator is their consistency and patience. Some of these people have been blogging for at least 4 years. Heck, I’ve been at it for five and a half with no end in sight. I truly love this “laptop lifestyle”.
As you chose the topics you want to write about and explore to attract readers and customers to your blog keep plugging along. Consistency is the magic word. For real! When people know what to expect the stick around.
How would you feel if you didn’t know when the next episode of 24 or Dancing With The Stars comes on? That would be a recipe for disaster for the producers of the show that are looking forward to make a profit from the show. Same idea with blogging. If have to set those expectations with your readers and build your community.
We are just days away from the six months left in the year mark. Incredible, isn’t it!
I admit that income reports mesmerize me. After having a conversation with other multicultural bloggers it sparked or better yet gave me the push that I needed to start sharing this kind of information.
The plan is to start reporting income for two projects I’m just bringing up from the back burner and share with you what tactics and strategies are working and which ones are not. One of the projects is a lifestyle blog and the other one is to create an authority niche blog.
Welcome to the Revenue Lab!
This week it’s all about setting our intentions + plan of attack to the next six months. I don’t know about you but I need to use a GPS every time we drive to a new destination. The vision statement is just like setting your GPS for your blog.
I’m not even thinking about monetization… just yet.
The vision statement is like the secret sauce that will guide your actions. It must answer these questions:
- Why are you in business?
- What’s your primary purpose?
- Who are we here to serve?
- How are you going to help people?
- What you will never do? (Non-negotiables)
- What you will always do?
Let’s do this:
Here’s a script you can use to get you started:
__[Your Blog Name]____ helps/creates/bring __[What's your primary purpose]____ for people who __[Who are you going to serve]____.
To never lose sight of this goal, we will never __[Your non-negotiables]____.
__[Your Blog Name]____ will __[What you will always do?]____.
I cannot remember when was the first time I heard the phrase “empire building,” but I love it + that is going to be my goal for the rest of 2014. By the way, can you believe that we are like 6 months 2 weeks away from the end of the year? That’s insane!
Now it’s the perfect time to review your 2014 goals, make changes and adjustments or just pivot. This time is also perfect to redefine or have a better grip of what you want to target audience to be. The more specific you are the better.
In my case for this blog, just wanting to serve Latinas is not specific enough. My mission is to help Latinas between the ages of 30-45 that want to use blogging as part of their business model to build their own empire. They live in the US, most likely on the East Coast, and need help as they are not confident in their tech-y and SEO skills.
When you go specific, and we’ll talk about this more, it allows you to better keep in touch through your writing with the audience you want to serve.
Going forward I’m planning to share with you tactics, tools, and strategies that have worked for me to bring supplemental income to our family.
Let the journey begin!